Sappington launches a proprietary, AI-powered platform to expedite the creation of essential B2B…
Sappington, a leading enterprise technology marketing firm, has announced the recent launch of the Sappington Expedite Platform.…
Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying
Magnite, the largest independent sell-side advertising company, announced an integration with Acxiom®, the connected data and…
PebblePost Names Will Harrington Chief Revenue Officer
PebblePost, the leading performance marketing company specializing in Programmatic Direct Mail and CTV, announced that Will…
Laivly and Procedureflow Partner to Bring AI-Powered Efficiency to Contact Centers
Procedureflow, a leading knowledge management software, announced a strategic partnership with Laivly, a leader in artificial…
From Content to Conversions: How Strategic Storytelling Drives Marketing ROI
For years, marketing leaders thought that more content meant more conversions. But this idea is becoming less accurate. We built…
Mixpanel Launches Metric Trees to Link KPIs with Business Outcomes
Mixpanel has introduced Metric Trees, a new in-platform capability designed to help organizations connect key…
Salesforce Unveils Zero Copy Data Sharing for streamlined data activation
Salesforce has announced the launch of Zero Copy Data Sharing, a groundbreaking approach that enables enterprises to activate data…
Vendelux Launches AI-Powered Delegate Marketing Platform to Drive Event Growth
Vendelux, a global leader in event intelligence, announced the launch of its Delegate Marketing Platform, a no-cost solution…
ElementalTV Brings AI-Powered Audience Intelligence to Cineverse’s FAST Ecosystem
ElementalTV, a leading innovator in CTV advertising technology, and Cineverse, a next-generation entertainment studio and FAST…
Gainsight Names Chuck Ganapathi as Chief Executive Officer
Gainsight, the retention engine powering the world’s most customer-centric companies, announced the promotion of Chuck Ganapathi…