Understanding Marketing Mix Modeling: The Key to Effective Marketing
Understanding Marketing Mix Modeling
Marketing Mix Modeling (MMM) is a statistical analysis technique. It is used to evaluate…
AtData Launches Email Marketing Solutions on Snowflake Marketplace
AtData, a leading provider of email address intelligence solutions, announced the accessibility of AtData's Email Marketing…
DemandScience and Terminus Merge to Lead B2B Revenue Marketing
DemandScience, a leading B2B revenue intelligence and demand generation company that accelerates global growth for clients, and …
User-generated Content: How Can It Transform Your Marketing Strategy?
User-generated content (UGC) is now essential in marketing. It has altered how brands interact with their audiences. Let’s dive…
Flowcode and Komo Collaborate to Enhance Marketing Engagement with Innovative QR Solutions
On November 4, 2024, Flowcode, a leader in enterprise QR technology, partnered with Komo, an innovative marketing activations…
Salesforce Named a Leader in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs
Salesforce Marketing Cloud has been recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs…
Bloomreach Launches RCS for Enhanced Mobile Marketing
Bloomreach, the platform fueling limitless ecommerce personalization, announced the next generation of SMS marketing with the…
MarTech360 Podcast with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce
In this Martech360 Podcast episode, host Samarth sits down with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce, to…
Integrate Introduces New Features to Conquer Lead Chaos Across Channels
Integrate, a leader in enterprise lead management, announced the release of several new features designed to revolutionize how B2B…
Tealium recognized in Snowflake’s 2025 Modern Marketing Data Stack Report
Tealium, one of the largest independent and most trusted customer data platforms (CDPs), announced that it has been recognized in…