Demand Side Platform for Programmatic Advertising: A Beginner’s Guide Aparna M A Mar 13, 2024 The era where marketers relied on physical advertisement options is long gone. People nowadays live in two worlds: online (mostly)…
Programmatic Display Advertising- What is It and Why is it Important? Aparna M A Feb 20, 2024 Programmatic display advertising has been a buzzword in the marketing industry for quite some time. To grasp the meaning of the…
MGID Revamps Ad Campaign Planning and Execution With New and Intuitive AI-Driven Platform News Desk Feb 16, 2024 MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning…
Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet News Desk Feb 14, 2024 Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, as well as managing Sainsbury’s and Argos…
InterDigital and Broadpeak Announce Collaboration on MPEG V3C Standardized Content Distribution At… News Desk Feb 13, 2024 InterDigital, Inc, a mobile, video and AI technology research and development company, and Broadpeak , a global leader in CDN and…
Beamr and NVIDIA team up to accelerate adoption of the newest video standard – AV1 News Desk Feb 13, 2024 Beamr Imaging Ltd, a leader in video optimization technology and solutions, announced that it will present its joint research…
Innovid the First to Enable Self-Service Creation of Interactive CTV Ad Experiences for Live… News Desk Feb 9, 2024 Innovid, an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV…
Brand Metrics hires seasoned ad tech professional as part of its expansion into CTV News Desk Feb 8, 2024 Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces the…
FADEL Releases Brand Vision 5.1 Delivering Security, Compliance, and Process Optimization for… News Desk Feb 1, 2024 FADEL, innovator of brand compliance, rights management, and content tracking software, announced release 5.1 of Brand Vision, its…
AdTheorent Partners with Adelaide to Utilize Attention-Based Metrics for Campaign Optimization and… News Desk Jan 17, 2024 AdTheorent Holding Company, Inc, a machine-learning pioneer and industry leader using privacy-forward solutions to deliver…