Smartly Expands Brand Pulse with Cross-Channel Metrics
Now includes YouTube and Attention-Based Optimization, Solving One of the Industry’s Most Persistent Challenges
Smartly, the…
Locala Launches Omni Planner to Unify Engagement Data
Omni Planner unifies online and offline insights to deliver clearer, more actionable strategies that boost brand engagement in…
Innovid Unifies Social, CTV, & Open Web with Harmony Social
First-to-Market Solution Answers Market Need to Converge Social Strategies with TV Investments & Programmatic Budgets…
LG Ad Solutions Partners with Akkio to Unlock Real-Time Intelligence from ACR Data
LG Ad Solutions, a global leader in advanced advertising for Connected TV and cross-screen devices, announced a strategic…
Samsung Ads changes channels with appointment of The Digital Voice™ as lead PR Agency
The Digital Voice™ named agency of record for PR, content and events for Samsung Ads across UK, EMEA and MENA
Samsung Ads has…
Is Big Tech Dominating Programmatic Advertising?
For over fifteen years, navigating the B2B technology marketing landscape has felt like steering through a perpetual storm.…
RingCentral Unveils Unified Customer Journey Analytics to Bridge UCaaS and CCaaS Silos
RingCentral has introduced its Customer Journey Analytics solution at CCW Las Vegas 2025, aiming…
Twilio and Orange Partner to Advance Secure and Interactive RCS Business Messaging in France
Twilio, a global cloud communications leader, has joined forces with Orange, one of the world’s premier telecommunications…
IAS Launches Industry-First Partnership with Lyft Media to Deliver AI-Powered Third-Party…
Integral Ad Science, a global leader in media measurement and optimization, has announced a pioneering partnership with Lyft,…
Meltwater and 8×8 Join Forces to Enhance Customer Support with Real-Time Social Intelligence
Meltwater, a global leader in media, social, and consumer intelligence, has announced a strategic partnership with 8x8, Inc. …