How to Perform PPC Campaign Optimization in 5 Steps for Winning Ads Aparna M A Jul 8, 2024 Pay-per-click or PPC campaign optimization is an excellent way to grab those extra clicks. This works 2x than SEO strategies,…
What Is Content Analytics and What Are Its Benefits? Aparna M A Jul 2, 2024 In the digital age, understanding how audiences interact with content is crucial for any organization aiming to optimize its…
Similarweb Announces Acquisition of 42matters, Strengthening Leadership in App Intelligence News Desk Jul 2, 2024 Similarweb Ltd, a leading digital intelligence company, announced its acquisition of 42matters, a prominent app intelligence…
MarTech360’S Weekly News Roundup With TripleLift, Planoly, Sinch, MGID, Funnel And More! News Desk Jun 28, 2024 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Optimal Attention: Playground xyz’ New study highlights metric’s key role in driving brand… News Desk Jun 28, 2024 Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today announced the results of…
Cyara Honored as Winner in the 16th Annual Golden Bridge Awards News Desk Jun 27, 2024 Cyara is proud to announce that it has been named a winner in the prestigious 16th Annual 2024 Golden Bridge Awards®. The Golden…
Veritonic Enhances Brand Lift Solution with Actionable Benchmarks, Offering Advertisers Unparalleled… News Desk Jun 26, 2024 Veritonic, the industry’s comprehensive audio analytics and research platform, announced the addition of benchmarks within its…
Onetag takes the lead on GARM sustainability framework with Cedara partnership News Desk Jun 24, 2024 Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara,…
MarTech360’S Weekly News Roundup With Salesforce, IZEA, Alchemer, Yahoo, WPP And More! News Desk Jun 21, 2024 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Comscore and Kochava Partner to Unlock New Insights Tying Cross-Channel Consumer Behavior Directly… News Desk Jun 21, 2024 Comscore, Inc., a trusted partner for planning, transacting, and evaluating media cross-channel and Kochava, the leading real-time…