Mediaocean’s Ben Kartzman Joins Attain As President, COO News Desk Jun 4, 2024 Attain, the largest permission-based purchase data platform in the U.S., has hired industry veteran Ben Kartzman as its first…
Quantcast Launches Innovative Advertising Platform, Inviting Agencies and Advertisers of All Sizes… News Desk May 30, 2024 Quantcast, a leader in applying artificial intelligence (AI) to programmatic advertising, has launched a self-serve platform…
ROR Partners Introduces ActivImpact News Desk May 29, 2024 Gemspring Capital, a middle market private equity firm, announced that its portfolio company ROR Partners LLC, a data-driven,…
Optimove to Debut Enhancements to its Data Studio Functionality, Powered by Snowflake, at Snowflake… News Desk May 27, 2024 Optimove, the first Customer-Led Marketing Platform, announced it will debut enhancements to its Data Studio functionality at…
MarTech360’S Weekly News Roundup With AdRoll, Pixability, Startek, WPP, Alloy And More! News Desk May 24, 2024 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Pixability Teams Up With Cedara to Provide Brands & Agencies With An Emissions Management… News Desk May 21, 2024 Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, announced a…
Ad-tech company Nexd partners with Scope3 to validate CO₂ savings for programmatic creatives News Desk May 21, 2024 Nexd Collaborates with Scope3 to Measure CO₂ Savings in Programmatic Advertising As climate change accelerates, the digital…
CreativeX and Realeyes Join Forces to Launch AttentionX News Desk May 20, 2024 Creative is responsible for 49% of sales impact in advertising, according to NCSolutions. And attention is widely trusted as a…
MarTech360’S Weekly News Roundup With StackAdapt, TapClicks, Verizon, Perion, Stagwell And More! News Desk May 17, 2024 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Tealium unveils CDP integration with Snowflake’s Snowpipe Streaming API News Desk May 17, 2024 Tealium announced that it is one of the first customer data platforms (CDPs) to seamlessly connect to Snowflake’s Snowpipe…