Spectrum Reach Expands Local Ad Access with Amazon Ads News Desk Sep 20, 2024 Spectrum Reach, the advertising sales business of Charter Communications, Inc., the number one TV provider in the nation,…
Buy with Prime & Amazon Fulfillment Add New Features & Brands News Desk Sep 19, 2024 Amazon direct-to-customer (DTC) offerings, Buy with Prime and Amazon Multi-Channel Fulfillment (Amazon MCF), announced a number of…
Vistar Media and PMG Bring Innovative Dynamic Creative and Targeting to Best Western’s Latest… News Desk Sep 19, 2024 Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and digital agency PMG, have teamed…
How to Use Advertising Analytics to Optimize Your Campaigns Alisha Patil Sep 18, 2024 Customer interactions are what determine a brand's success in the present digital era. For marketers, it has grown to be a…
Simpli.fi Named in 2024 Gartner® Ad Tech Market Guide News Desk Sep 11, 2024 Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and…
Does Your Phone Listen to You for Ads? The Alarming Privacy Risks Behind Targeted Ads Nikhil Sonawane Aug 20, 2024 Have you ever encountered this; you are having a private discussion with someone you know about a specific product or service, and…
AI in Advertising: The Surprising Ways Big Tech is Revolutionizing Ad Strategies Aparna M A Aug 14, 2024 Artificial intelligence (AI) has become every marketer’s best friend. It’s that everywhere; it’s not just a trend anymore—people…
MarTech360’S Weekly News Roundup With Sprout Social, Adobe, Nielsen, Getty Images, 5WPR And More! News Desk Aug 9, 2024 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
5 Best Practises to Achieve Ad Revenue Optimization Nikhil Sonawane Aug 6, 2024 Ad revenue optimization is an approach for optimizing the revenue streams generated by every user when displaying ads. Every ad…
Invoca Unveils Pinterest, Snapchat, and TikTok Integrations to Supercharge Social Advertising with… News Desk Aug 1, 2024 Invoca, the leader in revenue execution platforms, announced the addition of new no-code integrations for Pinterest, Snapchat, and…