PubMatic Announces Instacart Ads Integration to Leverage Retail Media Data Across CTV News Desk Apr 4, 2024 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a new…
What is Customer Lifetime Value and How to Calculate it Easily? Aparna M A Apr 2, 2024 In today's fiercely competitive business landscape, companies are constantly grappling with the challenge of attracting and…
Matt Young Joins Vidmob as Chief Revenue Officer News Desk Apr 1, 2024 Vidmob, the creative data company, has announced the appointment of Matt Young as Chief Revenue Officer, among a number of other…
Seedtag Launches Contextual TV, a First-of-its-Kind Solution for CTV Advertisers News Desk Mar 29, 2024 Seedtag, the global leader in contextual advertising, announced the launch of Contextual TV, a first-of-its-kind offering that…
Dentsu Launches Merkury For Media, Next Evolution Of Entirely People-informed And Activated Media News Desk Mar 29, 2024 Dentsu announced the official launch of Merkury for Media, the network's latest offering within its unrivaled global data,…
Amsive Named A 2024 Google Premier Partner News Desk Mar 29, 2024 Amsive, a data-led performance marketing agency, has again attained Premier Partner status within the Google Partners program for…
CTV Advertising: Everything You Need to Know in 2024 Aparna M A Mar 28, 2024 Have you ever come across advertisements on streaming platforms like Apple TV or Roku? That is a simple example of CTV…
Vizit and Salsify Partner to Deliver AI-Powered Conversion Optimizer Application, Elevating… News Desk Mar 28, 2024 Vizit, the leading AI-powered visual content effectiveness platform for brands, retailers, and creators, and Salsify, the leading…
Measured Solves Advertising’s Walled Garden Problem News Desk Mar 28, 2024 Measured, the industry leader in incrementality measurement, is announcing the launch of new technology to solve advertising’s…
Locafy Launches Hotfrog Proximity Page Application Built in Collaboration with Yext News Desk Mar 26, 2024 Locafy Limited, a globally recognized software-as-a-service technology company specializing in programmatic “Entity-Based” search…