MarTech360’S Weekly News Roundup With Bridgeline, AudienceXpress, Ooma, Akkio And More! News Desk Jun 14, 2024 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
GrowthLoop Launches AI-powered Audience Generation as a Snowflake Native App News Desk Jun 14, 2024 GrowthLoop, a leading composable customer data platform (CDP) provider, announced that its AI-powered audience segmentation and…
IAB Tech Lab Announces Ad Creative ID Framework to Improve Connected TV Advertising Experience for… News Desk Jun 12, 2024 IAB Tech Lab, the global digital advertising technical standards-setting body, announced the Ad Creative ID Framework (ACIF). This…
Madhive Acquires Frequence To Bring Full-Service Omnichannel Capabilities to Enterprise and Agency… News Desk Jun 12, 2024 Madhive, the leading technology company for local Connected Television advertising (“CTV”), announced a definitive agreement to…
DoubleVerify Unlocks Comprehensive Media Quality Authentication on Reddit with First-to-Market… News Desk Jun 12, 2024 DoubleVerify, the leading software platform for digital media measurement, data, and analytics, announced the global availability…
Google Ads Unveils New Brand Recommendations Powered by Google AI News Desk Jun 11, 2024 Google is thrilled to announce the launch of Brand Recommendations, a new feature powered by Google AI, now live on the…
Michael Akkerman Joins Digital Turbine as Chief Business Officer News Desk Jun 11, 2024 Digital Turbine, the global leader in growth solutions for the mobile ecosystem, is excited to announce the appointment of Michael…
DanAds and Brand Metrics join forces to transform advertising with advanced brand lift insights News Desk Jun 10, 2024 DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers…
Fusion92 and Experian Collaborate to Enhance Audience Development News Desk Jun 7, 2024 Fusion92, a marketing transformation company, announced a strategic collaboration with Experian, a global data and technology…
Comcast Advertising and TransUnion Partner to Enable Advertisers to Create and Activate Audiences… News Desk Jun 7, 2024 Comcast Advertising and TransUnion, a global information and insights company, announced a new privacy-forward agreement in which…