Adjust Unveils Mobile Analytics Solution Powered by AI, Advanced Machine Learning to Uncover… News Desk Apr 18, 2024 leading measurement and analytics company Adjust unveiled InSight, a machine learning and AI-powered measurement solution giving…
Equativ expands the curation offering, increasing addressability in a changing identity landscape News Desk Apr 16, 2024 Equativ , the global, independent adtech company, announced the latest optimizations to Equativ Buyer Connect (EBC), a…
Programmatic Advertising: The Ultimate Guide for Marketers Alisha Patil Apr 15, 2024 Keeping pace with the constantly evolving realm of advertising can sometimes seem daunting. One area that has experienced…
Skai Deepens Full-Funnel, Omnichannel Solution for Commerce Media Advertisers News Desk Apr 12, 2024 Skai, the leading omnichannel advertising platform focused on walled garden media, announced the next stage of its evolution at…
IAS Enhances Tiktok Brand Safety With New Category Exclusions And Vertical Sensitivity Segments News Desk Apr 12, 2024 Integral Ad Science(IAS), a leading global media measurement and optimization platform, announced it is expanding its unparalleled…
Knotch Unveils Knotch One, First All-in-One Digital Optimization Platform for Content-Centric Web… News Desk Apr 11, 2024 While on-stage at the Content Connect 2024 conference, Knotch unveiled Knotch One, the first all-in-one digital optimization…
What is Martech? A Comprehensive Guide to Marketing Technology Aparna M A Apr 9, 2024 Martech, aka marketing technology, is capturing massive attention. This buzzword hit 2,08,00,000 results on Google. The global…
SeenThis updates Emissions Dashboard News Desk Apr 9, 2024 Adaptive streaming specialist SeenThis has relaunched its Emissions Dashboard, which enables advertisers to assess the carbon…
Amazon Ads introduces AI-powered image generation to help brands produce richer creative News Desk Apr 9, 2024 Advertisers have always been adept at pivoting to new technologies—from newspapers to radio to television to digital, streaming,…
What is Media Buying and Why is it Important? Aparna M A Apr 8, 2024 In today's crowded and competitive marketplace, businesses face the challenge of effectively reaching their target audiences…