Converting Consumers into Customers
How marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent…
5 Best Practises to Improve Your Digital Brand Experience and Its Importance
36% of consumers in America purchase retail items online. They often purchase after researching products digitally. This trend…
Google Revamps Ad Auction Dynamics for Shopping During Holiday Season
Google is making changes to how Performance Max (PMax) and Standard Shopping campaigns compete in ad auctions, starting in…
SymphonyAI Releases Advanced AI Features for the Revedia Platform, Empowering Media Organizations
New AI tools boost media companies' ability to enhance content engagement and maximize revenue.
SymphonyAI, a pioneer in…
Talkdesk Integrates Agentic Artificial Intelligence Throughout Its Portfolio
Artificial intelligence agents, as part of the Talkdesk Ascend AI platform, are revolutionizing the possibilities in customer…
Audience Store shortlisted for The Wires award for Furniture Village work
Precision CTV and YouTube targeting maximised Black Friday footfall
The Wires 2024 Awards has shortlisted Audience Store’s work…
TextUs Launches Short Codes to Boost Business SMS Marketing
On October 21, 2024, TextUs, a leader in business texting solutions, announced the launch of short codes as a supported number…
Reltio Unveils AI-Powered New Release for Better CX and Security
Reltio®, the leader in data unification and management, launched its latest product release featuring capabilities to empower data…
Grammarly Announces Tools to Measure the ROI of AI
Grammarly, the trusted AI assistant, is announcing a set of capabilities for organizations to measure the impact of communication…
Ryff and Sofast Partner to Deliver In-Scene Ads Globally
Ryff, the pioneer of in-scene advertising (ISA) and virtual product placement (VPP), announced a new partnership with SoFast at…