Snap Inc. Partners with InMarket to Measure the Real-World Impact of Advertising Campaigns News Desk Aug 2, 2023 InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap…
Brightcove to Power Yahoo Inc.’s Worldwide Streaming Capabilities News Desk Aug 1, 2023 Brightcove, the world’s most trusted streaming technology company, announced an agreement where global media and tech giant Yahoo…
DoubleVerify Extends Leadership in Independent AI Powered Campaign Optimization Solutions with… News Desk Aug 1, 2023 DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced that it has entered into an…
DoubleVerify Partners with Group Black to Optimize Brand Safety, Opening Nearly 15% More Inventory… News Desk Jul 31, 2023 DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced a partnership with Group…
AWS Announces the General Availability of AWS Entity Resolution to Help Organizations Improve Data… News Desk Jul 27, 2023 Amazon Web Services, Inc. at AWS Summit New York announced the general availability of AWS Entity Resolution, an analytics service…
Simpli.fi Named in the 2023 Gartner Market Guide for Ad Tech Platforms News Desk Jul 26, 2023 Simpli.fi, the advertising success platform for agencies, brands, and media companies, announced its inclusion in the 2023 Gartner…
Playground xyz’s New Actionable Attention Solution on YouTube Makes It Easy For Brands to PinPoint… News Desk Jul 25, 2023 Attention measurement and optimisation provider Playground xyz Attention Intelligence Solution announced its actionable attention…
Innovid Appoints Software Ops Veteran Jeff Austin as Senior Vice President of Revenue Operations News Desk Jul 21, 2023 Innovid, an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, CTV…
IPG Mediabrands Launches Unified Retail Media Solution News Desk Jul 19, 2023 IPG Mediabrands, the media holding company within the Interpublic Group of Companies, announced the launch of its Unified Retail…
Simpli.fi Launches ZTV, Bringing Highly Competitive Pricing to Audience-Targeted CTV Advertising News Desk Jul 19, 2023 Simpli.fi, the Advertising Success Platform that provides programmatic advertising and workflow solutions to agencies, brands, and…