Wiland, Inc. Launches New Data Product Suite that Drives More Profitable Marketing News Desk Jul 19, 2023 Marketing data and audiences company Wiland, Inc. announced the availability of Wiland View, an innovative suite of data products…
With Omni Assist, Omnicom Leverages First-Mover Access to Open AI to Accelerate the Timeline from… News Desk Jul 17, 2023 Omnicom unveiled Omni Assist, the inaugural Generative AI capability enabled by a first-mover partnership with Microsoft. Omnicom…
MarTech360 Interview With Ashwin, Co-founder and CEO at Samba TV Peter Jul 13, 2023 "95% of all linear ad impressions now reach only half of American television viewers and only 1 of 2 U.S. adults having a…
Clear Channel Outdoor Pioneers Secure First-Party Data Collaboration for Brands to Activate… News Desk Jul 12, 2023 Clear Channel Outdoor, one of the world's largest Out-of-Home (OOH) media providers, announced new partnerships integrating its…
Is Quality Score the Secret Ingredient to Advertising Triumph? Alisha Patil Jul 10, 2023 Have you ever heard the whisper of Google's discerning gaze upon your ads? The eternal debates of Coke vs. Pepsi, ketchup vs.…
Innovid Appoints Ad Industry Veteran Dave Fahey as Vice President, Agency Partnerships News Desk Jul 6, 2023 Innovid, an independent advertising platform for the delivery, personalization and measurement of converged TV across linear, CTV…
Nielsen to fuel open innovation through data integration with EDO News Desk Jun 20, 2023 Nielsen, a global leader in audience measurement, data and analytics, announced that it intends to make its Nielsen ONE audience…
Circana Partners with Snowflake and LiveRamp to Support Seamless and Private Data Collaboration for… News Desk Jun 19, 2023 Circana, formerly IRI and The NPD Group, announced two new media solutions partnerships formed to increase the effectiveness of…
Tatari Spins Off a New Company, Vault, Focused on Privacy-Compliant Tech for CTV With Data Clean… News Desk Jun 14, 2023 Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the launch of…
The Trade Desk Launches Kokai – a New Media Buying Platform that Brings the Full Power of AI to… News Desk Jun 7, 2023 Global advertising technology leader The Trade Desk launched Kokai, a new approach to digital advertising innovation that…