How To Use A Campaign URL Builder To Drive Successful Marketing Campaigns Aparna M A Mar 27, 2023 Are you tired of launching marketing campaigns and not knowing which ones are truly driving results? Do you wish there was a way…
MarTech360 Interview With Sean Cunningham, President and CEO, VAB Krutika Parmaj Mar 24, 2023 "The full-on shift from demography to identity (always privacy-minded) will get the final shoves from the on-going “digitization…
Button, the World’s Leading Mobile Experience Platform, Surpasses $8B in Commerce Driven PR Newswire Mar 24, 2023 Button, the mobile experience platform that helps marketers drive profitable growth through AI and mobile optimized shopping…
Allied Global Marketing Promotes Danyelle McGill to SVP of Influencers and Social PR Newswire Mar 24, 2023 Allied Global Marketing (Allied), a full-service performance marketing agency working with the world's leading entertainment,…
National Firm, Ovative Group, Opens Office in Chicago PR Newswire Mar 22, 2023 Ovative Group, a media, consulting, and measurement firm that helps change makers drive measurable marketing performance,…
Marketing Evolution Announces Strategic Partnership with Decision Foundry to Implement Scenario… PR Newswire Mar 22, 2023 Marketing Evolution has launched its new application, 'Scenario Planning & Media Lift Reporting for Marketing Cloud…
Innovid Brings Data-Driven Personalization to Walmart’s Demand-Side Platform’s CTV… PR Newswire Mar 22, 2023 Innovid, an independent advertising platform for the delivery, personalization and measurement of converged TV, announced its…
MarTech360 Interview with Jay Prasad, CEO, Relo Metrics Krutika Parmaj Mar 21, 2023 "With the potential to tap into diehard fan communities that stay with their teams for a lifetime, sports sponsorship has always…
How to Make Your Media Dollars Count in 2023 Daniel Godoy Mar 21, 2023 The media landscape is changing faster than ever, and marketers need to adapt to the shifting consumer behavior and preferences,…
Integral Ad Science Ad Verification Program Goes Live With Netflix PR Newswire Mar 21, 2023 Integral Ad Science, a global leader in digital media quality, launched Viewability and Invalid Traffic verification for Netflix's…