IAB and MRC Release Augmented Reality Measurement Guidelines For Public Comment News Desk Feb 13, 2024 In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality…
ChannelMix Unveils New AI-Powered Pacing Dashboard Product to Transform Campaign Marketing… News Desk Feb 6, 2024 ChannelMix, the industry-leading marketing revenue generation platform, announces the launch of its groundbreaking Pacing…
IAS Expands Ai-driven Brand Safety And Suitability Measurement To Meta News Desk Feb 6, 2024 Integral Ad Science(IAS ), a leading global media measurement and optimization platform, announced that its AI-driven Total Media…
Reveal Mobile Announces Partnership with LoopMe for Out of Home Measurement News Desk Feb 2, 2024 Reveal Mobile, the leading provider of Out-of-Home (OOH) measurement, announced a partnership with LoopMe for brand lift…
Brand Metrics extends brand lift measurement into CTV with Paramount ANZ News Desk Feb 1, 2024 Global technology company Brand Metrics, which works with publishers and broadcasters to demonstrate the effectiveness of digital…
Nielsen And Fox Sign Multi-year Renewal Agreement For Audience Measurement News Desk Jan 24, 2024 Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with FOX. The deal…
AdTheorent Partners with Adelaide to Utilize Attention-Based Metrics for Campaign Optimization and… News Desk Jan 17, 2024 AdTheorent Holding Company, Inc, a machine-learning pioneer and industry leader using privacy-forward solutions to deliver…
InfoSum unveils Private Path, a breakthrough technology that redefines measurement for the… News Desk Jan 11, 2024 InfoSum, the world’s leading data collaboration platform, announced the launch of Private Path. Circana, Experian, ITV,…
TikTok badges Fospha as its newest Measurement Partner News Desk Jan 10, 2024 Fospha and TikTok are delighted to announce a partnership to help TikTok's eCommerce advertisers accurately measure their digital…
AppsFlyer Launches New AI Solution to Enhance Creative Process and Performance of Marketing… News Desk Jan 10, 2024 AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, launched Creative Optimization, its new…