Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience… News Desk Feb 23, 2024 In a groundbreaking advancement for the advertising industry, Comscore, a global leader in planning, transacting, and evaluating…
Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys News Desk Feb 23, 2024 Innovid, an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV…
DoubleVerify Enhances Proprietary ‘Made for Advertising’ (MFA) Measurement & Protection… News Desk Feb 14, 2024 DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the launch of new tiered…
LiveRamp Delivers New Privacy-Centric Integrations with Amazon Ads to Enhance Addressability,… News Desk Feb 14, 2024 LiveRamp launched enhanced capabilities that help clients optimize addressability, connectivity and measurement across Amazon…
SeenThis now certified to provide Integral Ad Science (IAS) measurement in its platform News Desk Feb 13, 2024 Adaptive streaming technology platform SeenThis today announced that Integral Ad Science (IAS), a leading media measurement and…
IAB and MRC Release Augmented Reality Measurement Guidelines For Public Comment News Desk Feb 13, 2024 In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality…
ChannelMix Unveils New AI-Powered Pacing Dashboard Product to Transform Campaign Marketing… News Desk Feb 6, 2024 ChannelMix, the industry-leading marketing revenue generation platform, announces the launch of its groundbreaking Pacing…
IAS Expands Ai-driven Brand Safety And Suitability Measurement To Meta News Desk Feb 6, 2024 Integral Ad Science(IAS ), a leading global media measurement and optimization platform, announced that its AI-driven Total Media…
Reveal Mobile Announces Partnership with LoopMe for Out of Home Measurement News Desk Feb 2, 2024 Reveal Mobile, the leading provider of Out-of-Home (OOH) measurement, announced a partnership with LoopMe for brand lift…
Brand Metrics extends brand lift measurement into CTV with Paramount ANZ News Desk Feb 1, 2024 Global technology company Brand Metrics, which works with publishers and broadcasters to demonstrate the effectiveness of digital…