Nielsen And Fox Sign Multi-year Renewal Agreement For Audience Measurement News Desk Jan 24, 2024 Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with FOX. The deal…
AdTheorent Partners with Adelaide to Utilize Attention-Based Metrics for Campaign Optimization and… News Desk Jan 17, 2024 AdTheorent Holding Company, Inc, a machine-learning pioneer and industry leader using privacy-forward solutions to deliver…
InfoSum unveils Private Path, a breakthrough technology that redefines measurement for the… News Desk Jan 11, 2024 InfoSum, the world’s leading data collaboration platform, announced the launch of Private Path. Circana, Experian, ITV,…
TikTok badges Fospha as its newest Measurement Partner News Desk Jan 10, 2024 Fospha and TikTok are delighted to announce a partnership to help TikTok's eCommerce advertisers accurately measure their digital…
AppsFlyer Launches New AI Solution to Enhance Creative Process and Performance of Marketing… News Desk Jan 10, 2024 AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, launched Creative Optimization, its new…
Ncsolutions Named A Badged Tiktok Measurement Partner News Desk Jan 9, 2024 NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem,…
New Engen Appoints Andrew Richardson as Senior VP of Advanced Analytics & Measurement to Lead… News Desk Dec 20, 2023 New Engen, a leading digital marketing agency, announced the appointment of Andrew Richardson as the Senior Vice President of…
Tealium debuts a new suite of Amazon Ads integrations to help advertisers enhance marketing… News Desk Dec 14, 2023 Tealium announced today that it has launched new integration capabilities with Amazon Ads, including Amazon DSPandAmazon Marketing…
Sam’s Club MAP Launches Full Funnel Video Capabilities with Advanced Member Measurement News Desk Dec 13, 2023 Sam's Club, a division of Walmart Inc. and a leading membership warehouse club, announces Sam’s Club Member Access Platform (MAP)…
VIOOH Shares Industry-first Carbon Emissions Measurement Hitting 18% Below Benchmark News Desk Dec 11, 2023 VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, announced a partnership with the Carbon…