Basis Technologies is the First DSP to Integrate Google Ads Performance Max Campaign Reporting News Desk Dec 6, 2023 Basis Technologies, a global provider of programmatic advertising and media automation solutions, announced a first-to-market…
Swayable Awarded U.S. Patent for Persuasion Measurement Technology News Desk Dec 4, 2023 Swayable, the company behind the data platform used by the world’s major marketers to pre-test advertising messages, has received…
Pixability and Playground xyz Partner To Deliver Attention Measurement for YouTube News Desk Dec 4, 2023 Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, announced that it…
KERV Interactive Launches Active Attention Index, A Deterministic Measurement of Consumer Attention News Desk Nov 17, 2023 KERV Interactive , the leading AI-powered interactive video advertising platform, announced the official launch of its Active…
tvScientific Launches Retail Performance TV News Desk Nov 16, 2023 tvScientific, the preeminent performance advertising platform for connected TV (CTV), announced the launch of Retail Performance…
Rockerbox Announces Measurement Integration with TikTok, Unveiling TikTok’s Impact on Revenue News Desk Nov 9, 2023 Rockerbox is announcing an integration with TikTok to help make measuring and showing the impact of advertisers' TikTok campaigns…
DoubleVerify Expands Global Measurement Capabilities To Include Amazon Custom Audiences News Desk Nov 1, 2023 DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced expanded measurement…
NIQ Revolutionizes Insights with New Measurement of Sales in TikTok Shop News Desk Oct 23, 2023 NIQ, the global leader in measurement and data analytics, is excited to unveil its groundbreaking measurement of sales in TikTok…
Nielsen and LG Ad Solutions strike deal to create largest ACR data footprint for TV measurement in… News Desk Oct 23, 2023 Nielsen, a global leader in audience measurement, data and analytics, announced that LG Ad Solutions will provide Nielsen with its…
Samba TV Announces Exclusive Integration of Affinity Solutions’ Deterministic Purchase Media Metrics… News Desk Oct 17, 2023 Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, announced the integration of…