Veritonic Revolutionizes Advertising Insights with Brand Lift Measurement for Baked-In Audio Ads News Desk Oct 17, 2023 Veritonic, the industry’s comprehensive audio analytics and research platform, announced that clients can measure the performance…
CMO Council to Advance Lead Revenue Science Practices and Improve Account Marketing Performance in… News Desk Oct 12, 2023 The Chief Marketing Officer (CMO) Council announced it is collaborating with WM America on a new Q4 thought leadership program.…
Innovid Launches Instant Optimization to Maximize Converged TV Campaign Performance Automatically News Desk Oct 11, 2023 Innovid an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, CTV,…
Marketing Architects Unveils Streaming TV Platform for Performance Marketers News Desk Oct 10, 2023 Streaming TV advertising is taking a step toward the future. This week, TV advertising agency Marketing Architects launched a new…
Botify announces new measurement benchmark model for reliable calculation of organic search return… News Desk Oct 5, 2023 Botify, the leading natural search performance marketing platform , announced significant progress in calculating organic…
Nielsen launches netflix ad measurement in nielsen one ads News Desk Oct 3, 2023 Nielsen, a global leader in audience measurement, data and analytics, announced the official launch of ads measurement in the U.S.…
StackAdapt Partners with Lead Forensics to Expand Its ABM Targeting and Measurement Capabilities in… News Desk Sep 27, 2023 StackAdapt, the leading self-serve programmatic advertising platform, has partnered with Lead Forensics, the world’s No. 1 B2B…
SeenThis and Val Morgan Digital celebrate six months of carbon emission minimisation thanks to… News Desk Sep 26, 2023 Adaptive streaming technology platform SeenThis and Australian media stable Val Morgan Digital have successfully minimised carbon…
Dynata Partners with Comcast Advertising to Strengthen Media Measurement News Desk Sep 8, 2023 Dynata, the world's largest first-party data company for insights, activation and measurement, announced a partnership to license…
Attain and Camelot Strategic Marketing & Media ink landmark partnership to bring real-time… News Desk Aug 25, 2023 Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands,…