SeenThis to bring adaptive streaming and data transfer measurement to GroupM’s media decarbonization… News Desk Aug 24, 2023 SeenThis today announced a global partnership with GroupM, WPP’s media investment group, that will allow the world’s largest media…
Ipsos MMA recognized as a “Leader” in Unified Marketing & Commercial Measurement by… News Desk Aug 24, 2023 Ipsos MMA, an Ipsos company and a global leader in helping businesses understand and optimize their paid, proprietary and earned…
Analytic Partners is a Leader of Marketing Measurement and Optimization as recognized by Independent… News Desk Aug 24, 2023 Commercial intelligence company Analytic Partners has been named a leader in The Forrester Wave: Marketing Measurement and…
Pecan AI Recognized as Meta Business Partner for Marketing Measurement News Desk Aug 22, 2023 Pecan AI, the leader in AI-based predictive analytics for analysts and business teams, announced that it has been named a Meta…
Attain Partners with Magnite to Introduce Real-Time Sales Measurement for Video Advertising News Desk Aug 9, 2023 Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands,…
Nexxen Partners with Lumen to Deliver Its First High Attention CTV Solution, Complementing the… News Desk Aug 9, 2023 Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV, an announced a…
Ias Enhances Youtube Capabilities; Rolls Out Viewability And Invalid Traffic Measurement For Youtube… News Desk Jul 28, 2023 Integral Ad Science, a leading global media measurement and optimization platform, announced that it has rolled out new ad…
IAS Expands First-to-Market Retail Media Measurement to Criteo’s Commerce Media Platform News Desk Jul 26, 2023 Integral Ad Science, a leading global media measurement and optimization platform, announced a new partnership with Criteo, the…
How to Benefit from Social Media Measurement in 2023? Alisha Patil Jul 18, 2023 The ever-evolving social media witnesses a constant influx of new metrics for the algorithm every now and then. As a business…
IAS Expands Meta Partnership; Rolls Out Ad Measurement Tools for Facebook and Instagram Reels News Desk Jun 20, 2023 Integral Ad Science, a leading global media measurement and optimization platform, announced that it has rolled out ad measurement…