Disqo Releases Industry-First Full-Funnel Normative Benchmarks for Social Media Campaigns PR Newswire Dec 13, 2022 Customer experience (CX) intelligence platform DISQO™ released its first "Assessing Ad Impact in Social Media" report with…
Madison Logic Named the Only Challenger in the 2022 Gartner® Magic Quadrant™ for Account-Based… PR Newswire Dec 12, 2022 Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, announced that it has been positioned by Gartner…
Stirista’s Account Based Marketing (ABM) Research Survey Finds 70% of Businesses Plan to Invest in… PR Newswire Dec 9, 2022 Stirista, the leader in data-driven performance marketing solutions, released new research showing that 70 percent of B2B digital…
Viewability vs engagement: how advertisers can optimize attention to boost campaign success Sergii Denysenko Dec 8, 2022 For years, the digital advertising industry has relied on inaccurate measurement methods to determine campaign success. Proxy…
Customer Data Practices Need a New Path Forward Jon Stamell Dec 8, 2022 There are two points of particular friction that currently hold back marketers wanting to strengthen customer relationships and…
Innovid Bolsters Cross-Platform TV Dataset with Kinetiq Integration PR Newswire Dec 7, 2022 Innovid announced a partnership with Kinetiq to power second-by-second linear ad-occurrence data directly into InnovidXP, the new…
Catalina Deploys Yellowbrick Cloud Data Warehouse to Enhance Customer Relationships with CPG,… Globe Newswire Dec 7, 2022 Yellowbrick Data, a leading hybrid cloud data warehouse vendor, announced that Catalina, a market leader in shopper intelligence…
New ViralGains Partnership Unlocks People-Based Audiences for Marketers & Advertisers News Desk Dec 6, 2022 ViralGains, the leading zero-party data gathering and advertising platform for finding, understanding, and nurturing new and…
Magellan AI Taps Experian to Improve Attribution PR Newswire Dec 6, 2022 Magellan AI, the podcast analytics platform with the world's largest database of podcast advertising data, announced a new…
Yahoo Selects AWS as Its Preferred Public Cloud Provider for Its Ad Tech Business Business Wire Dec 2, 2022 At AWS re: Invent, Amazon Web Services (AWS), an Amazon.com, Inc. company, announced that Yahoo has selected AWS as its preferred…