AWS and Zeta Global Partner to Drive AI-Powered Marketing at Scale
Amazon Web Services (AWS) and Zeta Global have announced a strategic collaboration to bring a unified, AI-driven marketing platform that enables enterprises to process vast volumes of customer data and execute real-time personalized campaigns. The joint solution combines AWS’s infrastructure-such as Amazon S3, EC2, Redshift and Bedrock-with Zeta’s Marketing Platform (ZMP) to tackle common challenges including fragmented data, disconnected tools and evolving privacy regimes.
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Zeta’s platform builds unified customer profiles, triggers real-time campaigns and uses built-in analytics to drive measurable marketing outcomes, claiming customers saw “up to 360% higher conversion rates” in omnichannel campaigns. Together, AWS and Zeta aim to help marketers unify identity, insights and activation in a scalable, compliant, low-vendor-sprawl environment—shifting from mere automation to intelligent workflows that allow teams to “focus on strategy, not tool wrangling.” The collaboration underscores the push in B2B marketing technology to deliver enterprise-scale personalization with agility, ROI and governance built in.
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