Birdeye Unveils AI-Native Marketing Automation to Scale Localized Campaigns for Multi-Location Brands
Birdeye has launched AI-Native Marketing Automation, which is a carefully designed agentic solution providing the ability for enterprises, as well as those businesses operating multiple locations, to overcome the inherent limitations of conventional marketing automation while simultaneously being able to achieve localized, as well as highly personalized, marketing campaigns. This solution has the ability to address some of the challenges exhibited by distributed businesses, as well as fragmented data across these businesses, while simultaneously providing the ability for the marketer simply to describe their goals, along with the use of natural language, regarding the needs for improving appointments as well as retaining the existing customer base.
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This allows for customer signals to be aggregated from systems such as customer relationship management systems, customer reviews, customer surveys, as well as third-party data sources, to provide an overall customer profile that is able to be referenced by every other customer engagement messsage for purposes of customizing based on context such as business hours, services provided at that particular location, offers, as well as customer ratings, among other things in customizing the messaging process based on specific context for every customer engagement where relevance is paramount to every enterprise brand. This launch extends Birdeye’s broader Agentic Marketing Platform, reinforcing its vision of AI agents as autonomous co-workers that drive outcomes across the full marketing flywheel for multi-location brands.
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