Cvent Bolsters AI-Driven Event Marketing with Strategic Acquisition of Goldcast
Cvent has acquired Goldcast, an AI-driven video platform for B2B webinars and events. This acquisition aims to enhance Cvent’s event marketing and automation tools. It will help modern marketers. The deal merges Cvent’s event management platform, used by 30,000 customers globally, with Goldcast’s live video creation tools. This lets businesses quickly create video clips, summaries, and recaps from live events. You can share these across web, email, social, and sales channels.
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The combined solution simplifies tech stacks. It unifies event execution, audience analytics, and automated video production. This helps marketers improve the lifecycle and ROI of both live and virtual events. The acquisition boosts visibility into buyer intent. It combines Cvent’s event insights with Goldcast’s video engagement data. This empowers teams to better understand audience behavior. With this acquisition, Cvent aims to adapt to the growing video focus in B2B buying journeys. This allows faster content activation and a wider audience reach. It also boosts its role in AI-driven event technologies.
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