Forsta Launches AI Market Research Agents to Speed Insight Generation
Forsta, a Press Ganey company specializing in experience and research technology, has introduced a new set of purpose-built AI agents designed to streamline the market research process and significantly reduce the time it takes organizations to generate actionable insights. Integrated into its Research HX platform, these agents embed artificial intelligence across the entire research lifecycle-from survey setup and metadata management to analysis and reporting-allowing research teams to work faster without compromising analytical rigor. The solution helps solve an increasing problem facing the industry, where insights teams are being asked to produce high-quality research results with fewer resources and in a shorter time. The AI agents perform several processes, such as data cleaning and standardization of metadata, summarization of open-ended questions, and converting data into a report format.
Also Read: LiveRamp Unveils Agentic AI Enhancements to Transform Marketing Growth and Measurement
They also have the ability to analyze the results and provide actionable insights in mere seconds, helping teams quickly understand the findings and conclusions drawn from the results. The combined power of the technology, which includes the ability to generate reports automatically, analyze texts using AI, and provide a structured review, helps reduce the overall time spent in reporting results by up to 50 percent. The launch is a testament to the overall shift towards agentic AI in the world of market research, where intelligent systems help with complex multi-step tasks to speed up the journey from data collection to business decisions. Forsta’s new AI agents are designed to help modernize the world of research, helping businesses achieve faster results, increasing productivity, and allowing researchers to focus on more important tasks and strategic storytelling.
Comments are closed.