Google has officially expanded AI Max globally in beta, making it available to all advertisers across Google Ads, Google Ads Editor, Search Ads 360, and via the Google Ads API. This update introduces one-click experiments integrated directly into the campaign setup flow, enabling marketers to test AI Max features with minimal friction. To support creative integrity, Google is also launching text guidelines, a new feature that helps steer Google AI to produce brand-safe and high-performing text assets; this will be available in both AI Max and Performance Max campaigns starting this fall.
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The move addresses advertiser demand for greater flexibility, creative control, and smarter optimization capabilities. Through this global expansion, Google seeks to help advertisers balance automation with oversight and performance, especially as competition intensifies and user expectations rise. With these tools in hand, advertisers can experiment more confidently and ensure their campaigns consistently reflect their brand voice while harnessing AI to drive better results.
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