Innovid Unveils Feature Beat: New Social Power Tools for Cross-Platform Marketers
Innovid has rolled out its latest Feature Beat enhancements focused on empowering marketers with new social advertising tools that simplify workflows, strengthen optimization and centralize cross-platform campaign management across major social channels including Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap and TikTok. The expanded Social Ads Manager now supports full Reddit ad management – enabling creative trafficking, campaign setup, delivery and measurement within the same dashboard marketers rely on for other channels – reducing the need for multiple tools and platform switching. Innovid also integrated Meta’s Opportunity Score into its interface, giving teams clearer, actionable optimization signals so they can strategically prioritize improvements that align with broader business goals.
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Additionally, a new Google CM360 integration allows bulk creation and application of click and impression trackers across paid social campaigns, while an enhanced cross-publisher performance dashboard delivers unified visibility into spend and outcomes across all social publishers at a glance. Finally, new Digital Asset Manager integrations speed up creative trafficking by allowing bulk uploads of finalized asset URLs, cutting manual setup time. Collectively, these updates help marketers reduce manual complexity, drive performance more efficiently and scale social campaigns with greater transparency and control.
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