JCDecaux Unveils First Truly Global Programmatic DOOH Solution to Simplify Worldwide Campaign Activation
The world’s first global programmatic Digital Out-of-Home (pDOOH) solution has been launched by outdoor advertising giant JCDecaux SE. This enables brands and agencies to plan, execute, and optimize real-time and data-driven DOOH campaigns in airports, streets, transport hubs, and retail environments in over 35 markets from a single location. This new offering is an extension of the company’s first pDOOH solution for airports and leverages a network of more than 30,000 high-quality digital screens and is integrated with the VIOOH Supply-Side Platform (SSP) and over 55 Demand-Side Platforms (DSPs), making programmatic buying real-time, measurable, and geographically extensive as never before at this scale.
Also Read: Broadsign Acquires Place Exchange to Build Leading Global DOOH Platform
JCDecaux’s new offering eliminates the complexity of advertisers seeking to communicate a unified brand message across the globe, refine audience targeting, and improve accountability via digital performance metrics by enabling the execution of all campaigns through a single, programmatic process. The company’s senior management has termed this development a “huge step forward for Out-of-Home AdTech” and has significantly opened up global DOOH inventory to new audiences and transformed the role of OOH media in today’s omnichannel media planning environment, where flexibility, reach, and speed are paramount.
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