LG Ad Solutions Partners with Databricks to Enhance CTV Data Collaboration
LG Ad Solutions has teamed up with Databricks to make data collaboration easier. This partnership adds LG Ad Solutions’ Automated Content Recognition (ACR) data to Databricks’ Delta Sharing. You can find it in the Databricks Marketplace. Brands, agencies, and media partners can now access global viewership data. This comes with improved security. They can analyze it in real time. They can also mix this data with their own first-party datasets.
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The partnership boosts analytics, sharpens audience segmentation, and improves campaign optimization. It does this by eliminating manual file transfers. It also helps with data governance and privacy compliance. This supports better measurement and attribution on CTV platforms. This partnership addresses the growing demand for cloud-based data systems. These systems help advertisers make better decisions. It aims to enhance performance on digital channels. This will increase audience engagement and enhance advertising ROI in the connected TV market.
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