Merkle Announces Mobile-Loyalty Platform Collaboration with Airship and Salesforce
Merkle, dentsu’s leading customer experience transformation consultancy, has announced a new partnership with Airship and Agentforce Marketing to launch an integrated mobile-first loyalty solution that enhances how brands engage customers through real-time, personalized experiences. The collaboration combines Agentforce Marketing’s scalable Loyalty Management, Airship’s mobile engagement technology, and Merkle’s strategy, data, and orchestration expertise to create connected, signal-based loyalty programs optimized for mobile channels including app, web, wallet, push, RCS, and in-store. “A mobile-first loyalty approach has become an imperative for marketers looking to create signal-based experiences amongst modern consumers who are constantly on the move,” said David Novak, Global Head of CRM, Merkle.
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“By bringing these two exceptional providers together with Merkle’s leading data and identity spine, and clients’ first-party data, we can help unlock more relevant and engaging mobile loyalty opportunities than ever before.” Brett Caine, CEO of Airship, added, “By combining Merkle’s expertise in customer strategy, Salesforce’s connected data and loyalty capabilities, and Airship’s proven mobile expertise, we’re redefining the value loyalty programs deliver to brands and their customers alike.” David Adler of Salesforce Loyalty Management noted that the partnership simplifies mobile loyalty integration, helping brands deliver seamless, always-on customer experiences across iOS and Android.
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