Pattern Accelerates Social Commerce with Acquisition of TikTok Specialist NextWave
Pattern Group Inc. has announced the acquisition of NextWave, a fast-growing TikTok commerce agency that specializes in creator-led product discovery, TikTok Shop operations, live selling and affiliate acceleration, marking a strategic expansion of Pattern’s social commerce and marketplace capabilities. NextWave brings to Pattern its established TikTok Shop Partner (TSP) services, Creator Affiliate Partner (CAP) capabilities, and a substantial network of more than 1,200 managed creators and over 300,000 affiliates – a powerful asset that will help brands scale creator-driven content and engagement on one of the fastest-growing ecommerce channels.
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Pattern’s move is designed to help brands more effectively tap into the rapid growth of TikTok Shop and social commerce by unifying creator-led demand generation with Pattern’s global ecommerce acceleration platform, which already spans over 60 marketplaces including Amazon and Walmart. By integrating TikTok commerce expertise with its AI-driven technology and marketplace infrastructure, Pattern aims to provide seamless operational support, integrated data, and performance attribution for brands across social and traditional ecommerce environments, enhancing reach, conversion and growth opportunities.
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