Profound Unveils Workflows to Streamline AI-First Marketing Execution
Profound has launched Workflows, a new public-beta no-code automation solution designed to help enterprises orchestrate and scale marketing in the era of AI-driven search and discovery, addressing the growing challenge of turning insights into action when AI assistants become the primary gateway to information and brands. The platform centralizes previously fragmented processes – from gathering performance data and synthesizing insights across sources, through deep research and content brief generation, to routing approvals, publishing to CMS, and tracking impact – into a single command center built on Profound’s leading Answer Engine Optimization (AEO) data infrastructure.
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This unified workflow automates content creation that is optimized for AI systems, grounded in real performance signals, and continuously improved through closed-loop optimization, enabling marketers to act with confidence and reduce the time and coordination overhead traditionally required to produce high-quality, AI-ready marketing at scale. Early adopters like Plaid and MongoDB report that Workflows enhances their ability to integrate AI search into content strategy and frees specialists to focus on human-centric innovation.⁴ The beta release makes the product available to all of Profound’s enterprise customers, extending the company’s vision of enabling brands to control how they appear and perform in an AI-first digital landscape.
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