Rokt mParticle Launches Hybrid CDP Built on Snowflake AI Cloud
Rokt mParticle has launched a new Hybrid Customer Data Platform (CDP) on the Snowflake AI Data Cloud. This platform combines real-time performance with easy composability. The hybrid architecture design meets modern enterprise needs. It combines streaming data with batch processing. This lets organizations work in Snowflake’s environment while staying agile and responsive. This approach cuts down on data movement issues. It provides marketers and data teams with a single interface.
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This covers identity resolution, customer profiling, activation, and analytics. mParticle uses Snowflake’s AI-powered infrastructure to offer scalable tools. These tools are modular and can adapt to complex needs. This allows businesses to respond to changing customer signals with speed. They can also create more relevant experiences. This launch demonstrates the growing integration of CDPs with data platforms. Data engineering and real-time marketing are beginning to connect in enterprise systems.
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