Seedtag Launches Liz Agent to Accelerate AI-Driven Media Planning and Strategy

Seedtag announced the launch of a new conversational AI platform named Liz Agent. The platform is intended for helping brands and advertising agencies plan and execute their media campaigns in a quicker and more efficient manner by utilizing a conversational interface that is fueled by Seedtag’s proprietary Neuro-Contextual intelligence. The platform is essentially a strategic consultant that can perform all tasks from research to execution in a single workflow. Using Seedtag’s data on real-time audience interests, emotions and intent signals, Liz Agent provides deeper campaign insights such as advanced audience mapping, competitive analysis and recommendations for targeting, creative messaging, and campaign strategy.

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The platform is based on a multi-agent orchestration architecture combining large language models with Seedtag’s own datasets and advertising know-how. This platform enables marketers to communicate with AI in a conversational manner while the system ensures that the AI’s recommendations are based on confirmed contextual intelligence and not just generic AI outputs. Besides that, the system facilitates the media planning process by linking strategic insights directly to campaign execution on Seedtag’s global advertising inventory covering open web, video, and connected TV. Through Liz Agent, Seedtag intends to make complicated planning procedures easier, assist agencies with quicker data-driven decision-making, and allow more personalized, context-rich advertising strategies in a marketing environment that is becoming more reliant on AI.

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