Spotter and Stagwell Forge Strategic Partnership to Scale Creator-Led Media in Brand Marketing
Spotter and Stagwell have formed an alliance to advance and deliver the synergies of combining the elite creators and premium media network of Spotter with the global marketing and artificial intelligence abilities of Stagwell to support the shift of brands to move away from temporary influencer marketing and towards powerful creators and collaborations to increase cultural relevance and performance. Through the association with Stagwell, Spotter will now use the advanced technology of Spotter to deliver licensing, analytics, and distribution to access creator or influencer marketing with the transparency and seriousness of modern television while maintaining authenticity with the audience.
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Stagwell brings its extensive network of over 70 entrepreneurial creative Agencies, offering strategic, creative, and technological capabilities that can integrate creativity and media earlier in the process of campaigns through its use of creator-led media. The partnership is an example of a wider movement towards an increased fusion of creator influence and data-driven marketing processes. The partnership has rapidly facilitated activity, including Stagwell’s involvement in Spotter’s annual Creator Summit.
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