Stacker and Scrunch have announced a strategic partnership to help marketers bridge the visibility gap between earned media placements and AI-driven search outcomes, enabling brands to finally understand how third-party coverage impacts their authority in generative AI responses. As brands increasingly rely on AI assistants and large language models for discovery, traditional SEO and owned-domain metrics no longer paint a full picture of visibility – the vast majority of AI citations come from earned sources such as news outlets and editorial coverage, not brand sites.
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The embedded solution enables the monitoring of AI search and citation analytics to be directly integrated into the Stacker platform. Stacker already distributes brand content to thousands of qualified publishers, and now users can not only track where their stories are published but also how those publication results contribute to mentions, citations, and the presence of the brand in AI search results. It provides marketing and communications professionals with a clear understanding of distribution performance and AI search authority, enabling them to identify which narratives are clicking, which sources are most influential in shaping AI search results, and where the blind spots are. This partnership is set to roll out in early 2026.
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