Accenture Expands Social and Influencer Marketing Capabilities with Acquisition of Superdigital

Accenture announced the acquisition of Superdigital, a U.S.-based social and influencer marketing agency, to strengthen its end-to-end social marketing offerings under Accenture Song. The move reinforces Accenture’s commitment to helping brands drive growth, deepen community engagement, and remain culturally relevant in an increasingly social-first marketplace.

Founded in 2013, Superdigital has built a reputation as an award-winning agency known for its data-driven social strategies, dynamic community building, and platform-native content production. With expertise in short-form video, influencer partnerships, and agile creative production, Superdigital’s team of more than 40 professionals-including creators, strategists, and managers—are recognized for their fluency in cultural trends and rapid ideation.

This acquisition strengthens Accenture Song’s portfolio by providing clients with expanded capabilities across audience strategy, content creation, social commerce, and performance measurement. As social media continues to emerge as a primary channel for brand visibility, customer relevance, and community-driven engagement, the addition of Superdigital will help clients build stronger connections with audiences and accelerate measurable growth.

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“Marketing as we know it is evolving at an explosive pace, reshaped by AI and redefined by rising consumer expectations. For many of our clients, social media is where their audiences see them first. Leading with social is essential to building connections, experiences and driving demand. Superdigital brings added strength in areas where our clients are seeking an advantage—at the intersection of creativity, data, and technology—and complements our vision for marketing reinvention,” said Sean Lackey, Accenture Song’s Marketing practice lead for the Americas.

Superdigital brings a proven track record of delivering tailored campaigns, influencer-driven storytelling, and analytics-powered optimization across industries such as technology, consumer goods, gaming, and entertainment. Its creative-first, data-informed approach ensures brands remain relevant in fast-changing digital ecosystems.

“For over a decade, Superdigital has been on a mission to reinvent how brands show up in the world, rejecting cookie-cutter marketing in favor of bold, original thinking,” said Biz Hennigan, general manager of Superdigital. “Joining Song marks an exciting new chapter for Superdigital, where our trailblazing spirit and unconventional approach will be supercharged by world-class technology and creativity at scale.”

With this acquisition, Accenture Song further strengthens its position as a leading partner for organizations seeking to reinvent marketing through creativity, cultural insight, and advanced technology.