Emplifi Rolls Out 10 New AI-Powered Social Media Marketing And Customer Care Tools To Increase Efficiencies Across Departments

Emplifi, a leading customer engagement platform, announced ten new AI-powered solutions designed to help social media marketing and customer care teams increase efficiencies across their departments while creating more productive workflows. The AI-powered activations include updates to Emplifi’s AI Composer, initially launched in 2023, and the Emplifi Bot—a frequently used customer care tool that streamlines customer communications and accelerates response times for common customer inquiries.

According to a report from McKinsey & Company, existing generative AI technology has the potential to automate work activities that take up as much as 60% to 70% of employees’ time: “As generative AI continues to develop and mature, it has the potential to open wholly new frontiers in creativity and innovation,” writes McKinsey. “It has already expanded the possibilities of what AI overall can achieve.” McKinsey identified customer operations and marketing and sales among the four specific business functions that could account for approximately 75% of the total value gained from generative AI use cases.

“For global marketing organizations and customer care teams with advanced operations, AI-powered workflows are a necessity to deliver exceptional customer experiences at scale. Emplifi continues to be at the forefront of the AI revolution. We were one of the first to take advantage of generative AI when we launched our AI Composer as part of our Social Media Marketing Cloud last year,” said Todd McCaslin, Chief Technology Officer, Emplifi. “Our Innovations Team has developed more than 50 different AI-powered features that drive automation across marketing and customer care departments, helping brands optimize content performance, maximize technology investments, and smoothly scale cross-functional operations.”

Also Read: COSMarketing Agency Discusses the Importance of Diversifying Social Media Presence for Businesses

Here is the full list of AI-powered solutions from Emplifi:

• Generative AI intent generation for the Emplifi Bot: Customer care teams now have a more elegant and effective solution for generating intent when implementing the Emplifi Bot as a customer service tool.
• Dynamic topics and sentiment detection in Emplifi’s social listening tools: This AI-powered feature uses sophisticated NLP technology to detect consumer sentiment on social posts and trending topics, helping marketers keep pace with the constantly-evolving 24/7 news cycles.
• Visual asset intelligence and tagging: This AI-powered feature analyzes visual assets and automates workflows for managing and tagging brand images.
• Emplifi Librarian: Gen AI-powered search puts Emplifi insights at your fingertips. Simply type a question to receive answers to your questions on Emplifi’s product, best practices, speak to support, or give product feedback.
• AI Composer for Community and Care solutions: The newly updated AI Composer with personalization capabilities has been added to the Emplifi Community and Care solution, giving community managers and customer service agents the ability to scale automated customer communications without sacrificing brand style or tone.
• AI-powered case and topic summarization for customer care solutions: This AI-powered feature quickly summarizes customer care cases and topics, producing succinct but detailed notes for each customer inquiry. Customer care agents no longer have to spend countless hours writing up customer service calls — the AI-powered functionality does it for them.

SOURCE: Emplifi