Introducing Later EdgeAI: The Industry’s Most Advanced Predictive Intelligence Solution

Later, the leading influencer marketing partner for enterprise brands, has unveiled Later EdgeAI, a next-generation predictive intelligence engine built natively on the industry’s most comprehensive influencer dataset. Designed to transform the way brands measure, manage, and scale influence, Later EdgeAI turns what was once impossible to track into insights that are impossible to ignore—delivering measurable, data-backed business outcomes at scale.

Trained on more than a decade of historical campaign data, the platform leverages information from 16 million creators, millions of scheduled social posts generating 136 billion annual impressions, 1 billion Linkin.bio transactions, and over $2 billion in verified influencer-driven purchases. This unparalleled data foundation allows Later EdgeAI to predict performance with precision, identify the most effective creators for each campaign, and optimize results across every stage of the customer journey. The result is “influence without limits”—campaigns that outperform benchmarks, drive stronger ROI, and prove their true impact on business growth.

“AI is only as good as the data it is trained on,” said Justin Withers, Chief Product Officer at Later. “With Later EdgeAI, your brand gets its own dedicated engine that learns from your goals, past campaigns, and performance outcomes. The recommendations are tailored to your strategy, your audience, and your objectives. It is AI that evolves with your brand, delivering faster outputs, more brand-aligned creator matching and stronger outcomes.”

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Unlike many platforms that simply add AI features onto limited datasets, Later EdgeAI is deeply integrated into the core of Later’s ecosystem—powering everything from its platform tools to its award-winning services team. The engine continuously learns from each activation, analyzing creator performance, commerce results, and cultural trends to refine its predictions and recommendations. This ensures that every campaign becomes sharper, smarter, and more effective than the last.

By combining the predictive power of Later EdgeAI with the expertise of its in-house influencer strategists, Later bridges technology and human insight, providing enterprise brands with precise performance forecasts, creative intelligence, and culturally relevant strategies built on years of relationship-driven experience.

“It was an absolute pleasure partnering with the Later team on our U.S. brand launch,” said Devon Santelman, Associate Manager of Brand Experience at General Mills. “Despite a complex media strategy with dual objectives of awareness and conversion, the team approached every step—from strategy development to execution-with grace, agility, and a full-service mindset. They integrated seamlessly into our business, bringing valuable perspective and proactively identifying new solutions and opportunities to enhance our in-market performance.”

The launch of Later EdgeAI solidifies Later’s position as the enterprise gold standard for influencer marketing, uniting advanced predictive technology, unparalleled data depth, and trusted human expertise to drive real business growth.

“Later EdgeAI marks the next era of influencer marketing,” said Scott Sutton, CEO of Later. “For the first time, brands can run influencer programs with the same dependability, scalability, and proven results they expect from their more established marketing channels.”

With Later EdgeAI, influence becomes measurable, predictable, and actionable—ushering in a new age of performance-driven creator marketing for global enterprises.