Metricool Partners with Adobe Express to Bridge Creative Design and Social Media Analytics

Metricool, a leading global platform for social media management, has announced a strategic integration with Adobe Express, Adobe’s intuitive, all-in-one content creation tool. This collaboration is designed to streamline the entire content workflow—from visual creation to performance analytics—empowering marketers, creators, and agencies to drive better results across platforms like Facebook, Instagram, TikTok, X, LinkedIn, and Pinterest.

Through this integration, Adobe Express users will gain direct access to Metricool’s comprehensive social analytics via a new add-on, while Metricool users will be able to access Adobe Express’ powerful creative capabilities directly within the Metricool interface. The result is a unified workflow that combines Adobe’s industry-standard design tools with Metricool’s data-driven insights—saving time, increasing efficiency, and improving campaign outcomes.

“By connecting social media accounts directly to Adobe Express, users will gain access to Metricool’s full suite of analytics tools, including engagement tracking, post scheduling, competitor monitoring, and comprehensive reporting—all without leaving the platform,” said Juan Pablo Tejela, CEO and co-founder of Metricool. “This integration eliminates workflow silos and empowers marketers to make faster, data-driven decisions that enhance social media performance.”

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Adobe Express brings the best of Adobe’s creative software—like Photoshop, Illustrator, and Premiere Pro—into a user-friendly platform equipped with commercial-use generative AI and an expansive library of professional templates and assets. It’s designed for users of all skill levels to produce standout visual content quickly and easily.

“The new Metricool add-on in Adobe Express makes it easier and faster for our customers to create and publish high-impact social content that helps grow their business,” said Aubrey Cattell, VP Developer Platform & Partner Ecosystem at Adobe. “By benchmarking against competitors, analyzing top-performing content across channels, and gaining clarity on which platforms and content types drive the best results, it’s never been easier for our customers to create scroll-stopping content that drives business outcomes.”

What This Integration Delivers to Users

This collaboration addresses a critical pain point for social media teams: disconnect between creative production and performance measurement. With the new integration, users benefit from:

• A Seamless Workflow: Effortlessly move from designing in Adobe Express to measuring campaign impact in Metricool—without switching tools.
• Robust Social Analytics: Access a full analytics dashboard with insights into top-performing posts, ideal posting times, trending hashtags, and platform-specific engagement rates to refine strategy.
• Significant Time Savings: Eliminate the need to juggle between multiple platforms, enabling more time to focus on campaign execution.
• Smarter Content Decisions: Use performance data to optimize visual assets and posting strategies, improving ROI on social campaigns.
• Agency-Ready Reporting: Simplify analytics reporting for internal teams and clients with built-in export features and team collaboration support.