Silverpush and Adsquare Partner to Deliver Contextual Location Measurement for YouTube Advertising

Silverpush, a global leader in contextual intelligence, announced a strategic global partnership with Adsquare, a leading platform for location intelligence, to bring advanced measurement capabilities to YouTube ad campaigns.

By combining Silverpush Mirrors’ AI-powered contextual intelligence with Adsquare’s location measurement solutions, the partnership enables brands and agencies to directly attribute foot traffic generated by YouTube ads across the Americas, the United Kingdom, Europe, and Asia.

“We’re proud to offer clients a new way to understand the impact of contextual ad campaigns on YouTube,” says Jeff McCann, Regional Vice President, Canada. “With this new partnership, it’s now possible to see exactly how YouTube ads are impacting the full funnel journey.”

Driving Measurable Outcomes for Advertisers

Early access campaigns have already demonstrated the impact of this collaboration. For example, Porsche Canada leveraged Silverpush and Adsquare’s combined capabilities to run YouTube ad campaigns that drove qualified car buyers to specific dealerships. Using contextual targeting, geotargeting, and location intelligence, the campaign proved that YouTube advertising powered by Silverpush led to 73 qualified buyers visiting dealerships after ad exposure.

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Through Silverpush Mirrors for YouTube, Adsquare’s visit-matching algorithm links digital ad exposure with real-world visits. By creating precise polygon geometries around Porsche dealerships, Adsquare was able to detect when exposed consumers later visited these locations. This real-time visit data was then fed back to the DSP, enabling in-flight optimization, budget reallocation, and post-campaign attribution, giving brands and agencies a clear view of ROI.

“This partnership brings real-world accountability to YouTube advertising,” said Chris Gurciullo, General Manager, Americas at Adsquare. “By pairing Silverpush’s contextual precision with our location intelligence and measurement capabilities, we’re helping advertisers go beyond views and clicks — they can now attribute and optimise for actual footfall. It’s a game-changer for brands looking to drive real outcomes from their video investments.”

Transforming Video Advertising with Accountability

With this partnership, Silverpush and Adsquare are redefining how advertisers measure the impact of YouTube ads. The ability to connect contextual targeting with location-based measurement provides brands with the insights they need to understand consumer behavior across the funnel, optimize campaigns in real time, and prove advertising effectiveness with confidence.