Emplifi Social Commerce Cloud Helps Brands Make Social More Shoppable, Combining Social and Ecommerce Strategies To Drive Revenue
Emplifi, the leading customer engagement platform, announced enhancements to its Social Commerce Cloud, giving brands the power to create more shoppable content across the brand’s social media channels. By bringing together user generated content (UGC), ratings and reviews, influencer marketing content, and live video commerce Emplifi’s Social Commerce Cloud bridges the gap between a brand’s social media marketing and ecommerce teams to drive increased online conversions and revenue gains, and move the needle just in time for the 2023 holiday season.
Brands can quickly identify and integrate their strongest performing social media content into ecommerce experiences that accelerate the shopper’s journey and yield higher conversion rates. As can be seen with clients Drybar, GNC, Jones Soda Company, Kimpton Hotels, Kipling and Stanley.
“Emplifi is focused on building the most comprehensive social commerce platform available. We know this is the future of ecommerce, and want to enable brands to create high-performing shoppable content and maximize its impact across social channels,” said Todd McCaslin, CTO, Emplifi. “Consumers crave these experiences from the brands they love. When they see something they want in an Instagram Reel or in their Facebook feed, they want to be able to click a link and purchase it with little to no friction. The brands that understand this and continue to fully lean into shoppable content opportunities will be the winners this holiday season and beyond.”
Emplifi Social Commerce Cloud includes:
- User Generated Content: The preferred platform for delivering shoppable content, Emplifi Social Commerce Cloud makes it easy to identify and collect effective UGC for product pages and social posts. Enhanced functionality such as “in stock only” UGC album filters help brands serve up shoppable content for products available and ready for immediate sale.
- Ratings and Reviews: Industry research shows that nearly 90% of consumers claim that ratings and reviews have the biggest impact on purchasing decisions. Customers can quickly search and filter ratings and reviews with intuitive, powerful metrics like date range, product title or category, or syndication source. New ready-to-go email templates save teams significant time and provide the ability to review collection rates with sleek out-of-the-box email interfaces.
- Influencer Content: Emplifi Influencers, the unified creators module that is part of the Social Commerce Cloud, helps brands track, manage, and communicate with influencers via the influencer portal. The feature also includes analytics and tagging on Instagram and Facebook so that they can see the true ROI of their influencer marketing campaigns.
Drybar (Helen of Troy) uses Emplifi Social Commerce Cloud’s UGC and Ratings and Reviews. The brand acquired 4,700 UGC assets in seven months, a 300% increase in review collection rate, where 68% of questions were answered by community members. “It’s important that Drybar brand advocates are empowered to share their experiences,” said Tari Huddleston, Senior Director at Helen of Troy. “Emplifi helps us tell the customer story both visually and through written words.”