Gupshup launches end-to-end platform for ads that drive to WhatsApp – New product features comprehensive funnel attribution and AI-driven optimization

Gupshup , the world’s leading conversational engagement platform, its latest product, Click-To-WhatsApp Ads Manager, a complete tool that empowers brands to harness the power of CTWA Click to WhatsApp. The key focus of this release is to empower brands to gain actionable performance insights through accurate attribution, while managing all aspects of the process through a single, easy-to-use, comprehensive tool. This ad is the first of its kind and represents a major leap forward in next-generation conversational advertising.

The tool enables accurate attribution at multiple levels of granularity, including campaign, ad group and individual ad. It provides a comprehensive analysis of campaign performance and return on advertising spend. By pulling data from both Meta Ads Manager and Gupshup’s conversations platform, it is able to collate it to provide deep, actionable insights.

The optimization module uses these insights to improve performance through A/B testing of ad allocations, ad content, bot journeys, remarketing campaign rules, and more. That is, all of this is possible because it uses Generative Artificial Intelligence to recommend, or even make changes to, ad creations. Last-click data can also be sent back to Meta’s platform via its Conversions API to improve ad targeting.

With built-in end-to-end conversational advertising automation, brands can quickly and easily set up conversational journeys and link them to campaigns, ad groups or individual ads. Thus, qualified leads automatically flow into a customer data platform, along with conversation history and related metadata, allowing brands to collect first-party data.

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Advertisers can set up remarketing campaigns, triggered by time, event or manually, and link them to specific campaigns. Qualified leads can be presented with the option to transact and pay immediately or be optionally redirected to a chatbot or human agent to drive conversion either immediately or in the future. All data is available through real-time reports, which provide a complete view of the ad journey, such as ad spend, impressions, clicks, conversions, chat analytics and campaign performance.

The benefits of this tool for brands are immense. It increases the overall conversion rate through future remarketing to users who don’t immediately convert. This happens because the data of each user who clicks on a “Click to WhatsApp” ad is captured and added to its database, without loss of information. The new tool, along with the rest of Gupshup’s engagement platform, provides brands with a single, unified, and comprehensive platform to drive all aspects of conversational engagement.

“‘Click to WhatsApp’ is the next big frontier in digital advertising. Gupshup is excited to lead the way in helping brands harness the incredible power of ads they target to WhatsApp, driving a much higher return on investment in advertising while building a first-party database. We’ve received exceptional feedback from our customers and beta partners and are now making this opportunity available to all brands, agencies and partners worldwide,” says Beerud Sheth, co-founder and CEO of Gupshup.

SOURCE : PRNewswire