Perion’s High Impact CTV Ad Suite Propels Growth as World Cup 2022 Drives Record-Breaking TV Audience

Perion Network Ltd. a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display/video/CTV advertising – announced that its CTV advertising solution is capitalizing on increased demand from advertisers for its High-Impact Live CTV ads suite during the FIFA World Cup Qatar 2022 games.

Demand is strong from several fast-growing market sectors – including sports betting and video games – that seek to leverage Perion’s High-Impact ad units which are highly suitable for high engagement programming like the World Cup.

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Doron Gerstel, Perion’s CEO, stated, “Perion has continually demonstrated its ability to capture revenue based on macro trends and immediate opportunities. The World Cup performance is a perfect example. Advertisers know that our High-Impact CTV can drive four times the lift in site visits over regular CTV, and more than three times the conversions. That powerful engagement is even more important here, given that the World Cup as a key event for our clients – new and existing. They are investing in the game and benefiting from the significant potential of CTV engagement and connectivity.”

Since the World Cup is in Qatar at eight hours ahead of Eastern Standard Time (EST), all games are played early in the day shifting the traditional viewing window, thus creating another prime time. According to FIFA, the English-language coverage of USA’s game on November 25th, 2022, against England was the most watched men’s soccer match on U.S. TV ever. Viewers are watching the games both live and recorded, grabbing the attention of millions.

Perion’s High-Impact CTV helps ads break through; the CTV formats draw more attention to the advertiser’s commercial, enhance branding, and highlight key messages. These CTV formats can include branding with the advertiser’s logo and custom background imagery surrounding the ad, all of which are custom designed toward the campaign’s specific objectives. Ads that utilize Perion’s High-Impact CTV are highly effective and result in elevated levels of unaided awareness, intent, site visits, and on-site actions.

SOURCE: Businesswire