Pixalate and Pangle, TikTok for Business’s Ad Network, Forge Global Partnership to Enhance Ad Fraud Prevention and Brand Safety

Pixalate, a global leader in ad fraud protection, privacy, and compliance analytics, announced a strategic partnership with Pangle, the premier ad network powering TikTok for Business. This alliance is set to bolster ad fraud prevention measures and strengthen brand safety protocols across Pangle’s expansive digital advertising ecosystem.

By integrating Pixalate’s advanced pre-bid fraud prevention technology, Pangle gains the ability to rigorously assess traffic quality, verify traffic sources, and proactively block invalid traffic (IVT), including sophisticated forms of ad fraud. Complementing this, Pixalate’s comprehensive Fraud Monitoring Platform continuously tracks ad placements, clicks, ad fraud patterns, and supply chain risks, empowering advertisers to fine-tune campaign strategies and maximize performance.

Key capabilities of Pixalate’s technology include:

• Fraud Technology: Delivering granular impression-level post-bid analysis to detect both General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT), Pixalate identifies and prevents over 40 types of IVT, providing advertisers with the industry’s most detailed fraud insights.
• MRC Accreditation: Pixalate’s Analytics Platform holds prestigious Media Rating Council (MRC) accreditation across multiple measurement metrics and Accredited Measurement Areas, reaffirming its reliability and industry-leading standards since 2015.
• Privacy Compliance Tools: Pixalate offers robust privacy and compliance risk assessments tailored for mobile applications, ensuring ad campaigns adhere to strict regulatory requirements such as COPPA (Children’s Online Privacy Protection Act).

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The selection of Pixalate as a trusted partner highlights Pangle’s commitment to leveraging cutting-edge technology to maintain a safer, more transparent advertising environment. This partnership underscores a shared vision to protect brands and advertisers from fraud while enhancing overall campaign quality.