Sightly Joins TikTok’s App Center to Empower Businesses with Simplified Advertising Solutions
Sightly, a trailblazer in real-time marketing and intelligence, is proud to announce its integration into TikTok’s App Center. This innovative marketplace is designed to offer businesses of all sizes unique solutions to enhance their brand presence on the TikTok platform swiftly and effortlessly, and Sightly will be among the first to join their new Campaign Management category.
TikTok’s App Center is a two-sided marketplace that provides advertisers with seamless access to both organic and paid visibility on TikTok’s dynamic platform. Recognizing the diverse needs of advertisers, Sightly offers tools and services through the App Center that make it quick and easy for brands to monitor TikTok trends and identify trending hashtags that best align with their campaign strategy.
Key Features of Sightly’s Contribution to the TikTok App Center
- Harnessing Brand Mentality: Sightly offers a way for businesses to codify their unique brand perspective and connect it to trending moments in TikTok.
- Quick Action: Helps brands keep up with the speed of today’s culture by using their custom playbook to identify trends and determine what is most relevant, enabling them to apply these learnings to their TikTok campaigns.
- Complementary Solutions: Customers accessing Sightly through the App Center will have the opportunity to access their Brand Mentality technology for a 14-day trial period to experience the benefits first-hand before committing to a paid version.
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“We are thrilled to be part of TikTok’s App Center,” said Adam Katz, CEO of Sightly. “Joining the App Center aligns perfectly with our mission to provide real-time, intelligent marketing solutions that empower brands to engage authentically with their audience. By joining TikTok’s App Center, we are making it easier for businesses, especially SMBs, to leverage the power of TikTok’s platform and keep up with trends that resonate with their target audience.”
As an exciting follow up to this launch, Sightly plans to launch their premium offering in August, which will expand on their app functionality by allowing users to identify and activate on trending hashtags within Sightly’s Brand Mentality interface. This update will provide advertisers with the opportunity to quickly and easily identify relevant trending hashtags, and reach people who have interacted with those hashtags in the past 7 days, a powerful way to engage with their target audience and drive campaign results on TikTok.
SOURCE: EZ Newswire
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