Adjust Launches Innovative Deep Linking Tool for Mobile App Marketers to Increase Engagement

On September 24, 2024, Adjust, a leading measurement and analytics company, introduced TrueLink, a solution designed for mobile app marketers to create branded and personalized linking experiences. TrueLink enhances in-app engagement across various platforms, including social media, messaging apps, SMS, and the web. By streamlining user journeys and facilitating effortless navigation to specific in-app locations, it aims to drive higher conversion rates, boost engagement, and increase ROI, particularly in the face of challenging privacy restrictions affecting (re)engagement strategies.

“Modern marketers recognize the necessity of a deep linking solution to maximize user engagement; however, our customers have expressed the tediousness of creating different links for various platforms,” said Katie Madding, Chief Product Officer at Adjust. “TrueLink allows privacy-conscious marketers to swiftly create a single, customizable link that provides seamless and trustworthy user experiences.”

TrueLink is integral to Adjust’s Engage pillar, which supports marketers in guiding users within apps, enhancing brand reputation, and expanding marketing reach, further establishing Adjust as a comprehensive growth platform. App marketers can quickly generate branded deep links that are short, easily editable, and optimized for diverse campaign types, such as influencer, QR, and referral campaigns.

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Key features and benefits of TrueLink include:

• A unified multi-platform deep link applicable across various campaign types, which saves time on manual link creation and eliminates the need for separate links for different platforms.
• Multiple link creation options through the Adjust UI or deep link API, allowing for the generation of deep links in bulk or individually, accommodating apps that require link variations for user referrals, influencer campaigns, and product promotions.
• A streamlined tech stack by consolidating engagement solutions with measurement and analytics within a single marketing platform.