Birdeye Unveils Social AI Publishing Agent to Automate Hyperlocal Social Media Content at Scale

Birdeye has announced the launch of its groundbreaking Social AI Publishing Agent — an end-to-end, intelligent automation solution designed to transform how hyperlocal brands manage social media.

Built on BirdAI’s advanced foundation — including its new Brand AI and Industry AI engines — this innovative publishing agent goes far beyond traditional scheduling tools. Rather than simply assisting marketers, it takes the lead, auto-generating and auto-scheduling customized, on-brand content across multiple locations — all before a team even logs in.

Unlike conventional platforms that require manual planning and constant updates, Birdeye’s Social AI Publishing Agent populates social calendars with weeks of engaging, relevant content. Drawing from a rich data set — including high-performing posts, competitive insights, industry trends, and even local holidays and events — the agent ensures that every post is timely, strategic, and aligned with business goals.

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The publishing agent offers full flexibility for configuration. Brands can control posting frequency, content themes, preferred channels, and scheduling windows. Depending on internal workflows, posts can be saved as drafts, routed for approval, or published automatically.

With Brand AI, every post mirrors the brand’s voice, tone, and visual identity while maintaining compliance. Industry AI adapts messaging to align with specific verticals, regional dynamics, and audience behavior. Together, these engines enable the Social AI Publishing Agent to deliver high-quality, hyper-targeted content — at scale.

“Brand AI and Industry AI set the foundation for AI that’s brand compliant and rooted in industry knowledge. Now, our AI Agents will take over execution, starting with the Social Publishing Agent,” said Anil Panguluri, SVP of Product at Birdeye. “CMOs and their teams can focus on strategy by stepping back from manual work by letting BirdAI run with it.”

This latest offering is built to empower marketing teams by automating time-consuming content creation tasks while ensuring every location’s social feed stays active, aligned, and engaging. Key benefits include:

• Eliminating manual social content planning
• Ensuring brand consistency across locations
• Increasing publishing frequency without additional headcount

“The Publishing Agent takes the pressure off social planning,” said Karen Meyer from 4G Electrician. “It fills our calendar with relevant, brand-friendly posts so we’re never starting from scratch. It saves us hours each week and brings fresh ideas we wouldn’t have thought of ourselves.”

With this launch, Birdeye continues to push the boundaries of AI-driven customer experience tools, helping brands simplify execution and supercharge their local engagement through automation that works — intelligently, intuitively, and at scale.