Direct Agents Unveils LaunchPad: AI-Powered Media Management for High-Growth Brands

Direct Agents, a full-service media agency, has launched Direct Agents Launchpad. This new AI media management tool helps brands that are growing fast, startups, challenger companies, and small marketing teams. Launchpad offers media expertise and execution skills. It simplifies agency work, helping growth-stage teams scale effectively.

“Today’s lean marketing teams want fewer meetings and more momentum,” said Jackson Richards, VP of Strategy at Direct Agents. “Growth-stage companies need to move fast and focus resources on what drives results. They need expertise, infrastructure, and intelligent execution without the complexity of traditional agency engagements. Direct Agents Launchpad delivers all three in one cohesive system.”

Operating from Direct Agents’ new Austin office, Launchpad combines strategic human oversight with proprietary AI-driven execution. The platform supports best-in-class paid media planning and management across major digital platforms, including Google, Meta, Amazon, and more. Launchpad uses smart automation, smooth workflows, and organized client engagement. This helps launch campaigns quickly and keeps performance results steady.

“At Direct Agents, we’ve always believed that every brand deserves access to great marketing, no matter their size or resources,” said Josh Boaz, Co-Founder and Managing Director of Direct Agents. “With Launchpad, we’re opening the door for startups and lean teams to tap into the same level of expertise and innovation as enterprise brands, but in a way that feels simple, efficient, and built for their reality.”

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Key Features of Direct Agents Launchpad:

• Built for Growth-Stage Companies: Designed for startups and challenger brands wanting to grow. No need for big in-house teams or juggling many vendors.
• AI and Automation at the Core: Our unique automation makes media planning, creative optimization, and reporting easier. It also ensures that we maintain important human oversight.
• Transparent, Efficient Delivery: Structured deliverables, scoped communications, and clear service boundaries ensure predictable, performance-focused engagement.

Direct Agents Launchpad helps growth-stage brands by offering proven media expertise. This model prioritizes speed, efficiency, and clear results. As businesses expand, they can add services such as creative strategy or advanced analytics. They can switch to full-service agency partnerships. This helps them meet changing marketing needs.