One Equity Partners Acquisitions of Gamut and CoxReps from Cox Media Group

One Equity Partners announced it has completed the previously announced acquisitions of Gamut and CoxReps from Cox Media Group (“CMG”).

“While both companies will remain separate, by working even more closely together, we will offer advertisers the powerful bundle they need to realize the full potential reach of local TV advertising and thereby bring more dollars into local markets for station group clients and CTV providers.”

OEP is a middle-market private equity firm with approximately $10 billion in assets under management, seeking to build market-leading companies through transformative combinations within the industrial, healthcare, technology, and media sectors in North America and Europe. Gamut, the award-winning leader in local OTT media, helps brands connect with relevant streaming audiences in every DMA. CoxReps is the country’s premier national television representation company and delivers local, smart media solutions on a national scale on behalf of the most respected broadcast groups in the United States.

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“We are excited to complete the acquisition of Gamut and CoxReps, which together manage more than $1.5 billion in combined annual media spend, spanning both linear and connected television. Both Gamut and CoxReps are leaders in local video advertising, perfectly poised for further investment to support and grow their long-standing relationships with station group clients, CTV publishers, and agency customers,” said Andrew Dunn, Managing Director of OEP. “It’s also part of OEP’s investment strategy to tap into the best industry expertise, so we’re pleased to welcome Mark Rosenthal as Executive Chairman, along with Doug Knopper as a Director; together, they will help guide the future strategy of Gamut and CoxReps.”

The presidents of both companies will report to Rosenthal as Chairman of the companies’ Board of Directors. Rosenthal has had a long and successful career in media, having served as President and COO of MTV Networks, overseeing all of the Viacom/Paramount cable network properties; as Chairman and CEO of Interpublic Media, where he was responsible for all media buying across all of Interpublic’s advertising agencies; and as CEO of Katz Media, the TV, digital, and radio representation firms.

Knopper has extensive experience in the adtech, advertising, and media industries. He co-founded and led FreeWheel, the video advertising technology platform sold to Comcast in 2014. Before that, Knopper was General Manager for DoubleClick in New York and London and held leadership roles at multiple advertising agencies and media companies. He also currently serves on the Board of Directors of Magnite.