Sprout Social Named Leader in IDC MarketScape on Worldwide Social Marketing Platform

Sprout Social, an industry-leading provider of cloud-based social media management software, has been named a Leader in the 2024-25 IDC MarketScape on Worldwide Social Marketing Platform: Large Enterprises. The report recognizes Sprout for its innovative platform that helps enterprise organizations scale their strategies and drive more business impact with social.

Sprout Social helps organizations amplify their brands, engage more efficiently with customers and deliver more ROI from their social efforts. The independent report highlights Sprout’s intuitive workflows, AI-powered features and strong integrations with popular business software like Salesforce and Zendesk. The IDC report also emphasizes Sprout’s robust security features and compliance certifications, which provide critical support to enterprise companies scaling their social operations.

“Our team works incredibly hard to deliver powerful products and results for our customers, and we are proud to be recognized by IDC as a leader in our industry,” said Erika Trautman, Chief Product Officer at Sprout Social. “We strive to provide the world’s largest and most innovative brands with an intuitive platform that solves their complex workflows and provides comprehensive functionality. We will continue to be a partner to our customers and deliver exceptional products with a pulse on what’s next.”

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Sprout continues to add to its social suite with quarterly product events and industry-leading integrations. Most recently, the company announced a series of new AI-powered features and reporting capabilities. Sprout’s 2025 roadmap is focused on helping enterprise organizations increase the return of investment (ROI) of social and meet the rising expectations of consumers, which require brands to operate from a social-first perspective to succeed.

SOURCE: GlobeNewswire